BRANDQUESTIONNAIRE Navigating the Journey to a Clear Brand Identity Name * First Name Last Name Email * What is your business name? * What do you want your company to be known for? Where will your clients or customers for see your visual brand identity? Describe in a sentence, the look and feel of your brand's visual identity. Can you name some industry brands that you admire? Brand Waypoints Your brand waypoints are the character traits or personality attributes you want your brand to be known by. My brand is more practical than fun Strongly Disagree Disagree Neutral Agree Strongly Agree My brand is forward, aggressive and loud at times Strongly Disagree Disagree Neutral Agree Strongly Agree My brand is very formal Strongly Disagree Disagree Neutral Agree Strongly Agree My brand is expensive Strongly Disagree Disagree Neutral Agree Strongly Agree My brand feels old fashioned Strongly Disagree Disagree Neutral Agree Strongly Agree My brand is cutting edge Strongly Disagree Disagree Neutral Agree Strongly Agree Market Survey In a sentence describe your idea client or customer What types of client or customer will you avoid marketing to Why should your clients or customers choose you over the competition Thank you!
